About Us


                                                       Jeanne-Louise – Founder


When my husband and I started planning the expansion of our family, I came to the conclusion that there was a big need for stylish maternity wear for mothers from all walks in life, the working mother, the stay-at-home mom as well as the stylish mommy to name a few. Our unique designs won’t only stand apart from everyone else but will also be very practical and comfortable throughout your pregnancy experience - before, during and after.


Our fabrics were hand selected and imported from all around world to bring the best possible finish to each design. Our Minimal Collection is a 9 piece, all you need mommy wardrobe, keeping slow fashion in mind. These designs will not only last you through all your pregnancies and motherhood journey but it was also designed to be timeless so that you can put your own style into every outfit. We believe in authenticity and not only in what is trending. Mix and match the pieces from our JLM Collection to fit any occasion and season. 


We see JLM as a tool to help change thousands of lives for the better, from our manufacturing to our packaging, we support local families in South Africa with job creation, necessity newborn bags, safe houses and mainly supporting the community in discovering their true potential and authenticity. 


For every R750 spent, we donate 10% towards helping mothers and babies in need in our local community from premature babies, hospital bags and visits to medical facilities.


Welcome to the JLM family!